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The primary goal of the campaign was to foster a sense of a safe community on TikTok, where creators could share their personal stories about how they unwind after a busy period of holidays and celebrations. To achieve this, the creators incorporated a routine that involved using Douglas products. The ultimate aim was to increase exposure on TikTok and Instagram. We handpicked a diverse group of talents, mainly with a following concentrated in the Benelux region. The campaign achieved great success, garnering over 1.2 million impressions!