The primary goal of the campaign was to foster a sense of a safe community on TikTok, where creators could share their personal stories about how they unwind after a busy period of holidays and celebrations. To achieve this, the creators incorporated a routine that involved using Douglas products. The ultimate aim was to increase exposure on TikTok and Instagram. We handpicked a diverse group of talents, mainly with a following concentrated in the Benelux region. The campaign achieved great success, garnering over 1.2 million impressions!
![](https://cdn.prod.website-files.com/62abbf2b4f7b9175fd983c39/6426a6e65a034a7cd091c9f1_douglas%20rewind%20with%20me%20case%20.png)
![](https://cdn.prod.website-files.com/62abbf2b4f7b9175fd983c39/6426ab9d894abe68877dfc33_murielle.png)
![](https://cdn.prod.website-files.com/62abbf2b4f7b9175fd983c39/6426a6e65a034a7cd091c9f1_douglas%20rewind%20with%20me%20case%20.png)
IMPRESSIONS
1.200.000
CREATORS
7
KPI REACHED
160%
![](https://cdn.prod.website-files.com/62abbf2b4f7b9175fd983c39/6426a6e65a034a7cd091c9f1_douglas%20rewind%20with%20me%20case%20.png)